Industry Insight #2

The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as a sustainability proposition. It is an agathokakological display by well-meaning but unwitting companies. In other words, noble thinking, but bad logic. Many contributors, largely consultants, adding to the argument, while well-meaning, have only served to confuse the issue and largely ignored the science.